McCall pattern company.

      Do-it-yourself fashion thrives at the McCall pattern company, a 1915 skyscraper in Manhattan’s financial district, you will find rooms filled with buttons and zippers, bolts of fabric on work tables and metal file drawers stuffed with paper pattern packets. A room where muslin women is fitted to dress forms; a dressmaking room, where they slave away making sample garments; and a photo studio, where models pose for simple shoots that emphasize the clothes, and rather than sex or sizzle. 80 or so employees, home sewing is not so much a retro thing as it is a timeless pursuit.
      There it was, a representation of the company she works for, alongside rotary phones and carousel slide projectors taken from the collective cultural attic.The patterns created here are blueprints, essential enablers for do-it-yourself-minded women and men who want to look stylish without plunking down thousands at a department store or the latest pop-up shop. Gretchen Hirsch, a blogger, author and pattern designer who began sewing seriously 10 years ago when she was in her 20s, said the process of picking out a McCall pattern has not changed from when she visited fabric stores with her mother as a girl in the 1980s. A new appreciation for artisanal crafts has led the Etsy generation to embrace sewing. Once done mainly out of economic necessity, making clothes at home is back in fashion, relatively speaking.
      Lately, McCall has been mining its past to build a bridge to the future, posting images from its impressive archive to social media sites like Instagram and Pinterest. Which, is also known for getting social. Famous faces jump out on almost every page. There’s Iman and Christie Brinkley modeling sportswear at the dawn of their careers in October 1977. Vogue Patterns was always the high-fashion bible for the advanced sewer. work from the star designers that appeared in its pages, including Givenchy, Christian Dior and Valentino, dispelled the notion that homemade clothing was frumpy or for the members of religious cults.
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(pic cred:https://static01.nyt.com/images/2016/08/04/fashion/04MCCALL-WEB3/04MCCALL-WEB3-master675.jpg )